 A sign is the most direct form of visual communication available. In fact, so many people use signs without a second thought that it is easy to overlook their importance.
Signs are one of the most efficient and effective means of communication available. Signs help people find you; they reach people who pass by your establishment; they present an image of your business; they give information and direction; provide a format for street advertising, and build your identity and image.
Signs identify you with the market segment you are trying to reach and helps develop memory of your business name and the products and services you sell.
Your sign is one of the most important and permanent parts of your business and is your most effective and efficient means of advertising because it is inexpensive, practical, easy to use and directly orientated to the trade area of your business.
Every time people pass your business establishment they see your sign. This provides an easily recognizable display for the goods or services you are selling. The mere repetition of the message will help them remember your business and the goods you have to offer for sale.
Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence. A well designed sign can correct a poor location by | substituting effective communication for poor site characteristics.
Your sign is an integral part of your advertising program along with other forms such as television, radio, newspapers, magazines and billboards.
When compared to the cost of other advertising, the on-premise sign is a very inexpensive investment.
Signs are always on the job repeating your message and communicating to customers 24 hours a day, seven days a week, week after week, month after month, year after year for just pennies a day.
In short, signs tell people who you are and what you are selling.
WE DESIGN SIGNS AND AWNINGS OF ALL KINDS
With over 30 years experience in the design, manufacture and installation of quality commercial and custom signage and awnings, you can be assured of professional attention to detail while adhering to your particular community's municipal codes and ordinances. We design for sign companies, awning companies, architects, design firms, developers, brokers, government agencies, and others including the individual consumer.
We can create complete signage and awning packages for your project as well as manage your project from start to finish. Please click above on the Consulting Tab or here to visit our project managment page for additional information. You may also click on the question mark icon below for our Project Management page. |